The consumption of sweet potatoes has more than doubled over the past 5 years and supermarkets are catering to this trend. Learn more. Large retailers prefer larger suppliers because of supply certainty and compliance with quality requirements. You can focus on the varieties that are sold most often or distinguish yourself by supplying other varieties that are superior in quality and taste. The taste of sweet potato stands out from other tubers and potatoes and can be a unique selling point to the consumer. Did you scroll all this way to get facts about sweet potato vine? Supply chains are becoming more transparent and consumers are well informed about environmental and social issues. Participate in major retail programmes, as these offer opportunities to improve your position on the European market. Portugal and Spain are the largest producers with around 20 to 25 thousand tonnes per year each, but both countries are expected to produce more than 30 thousand tonnes per year soon. From here sweet potato is distributed to countries such as Germany, France, Sweden, Finland as well as the United Kingdom. We've sent you an email to confirm your subscription. The organic supply is increasing, but the volume and export quality is relatively volatile due to the difficulties related to organic production of sweet potatoes. Sweet Potato Vines will usually grow to only about 6 inches tall, but has a tremendous spread of 3 feet! They have invested in varieties, quality storage and logistical processes, and are able to export throughout the year. The Netherlands is a logical hub when you want to supply different countries in Europe. Northern Europe has become nearly impossible to supply without GLOBALG.A.P. You … Verify with your buyer the possibilities for supplying organic sweet potatoes. As an exporter, you will encounter different preferences and requirements whereas trade channels are often country specific. In order to market organic products in Europe, you have to use organic production methods according to EU legislation. Find out more in our Cookies & Similar Technologies Policy. Honduras has worked on its international reputation and is increasing its year round supply to Europe. The most commonly requested certification is GLOBALG.A.P., a pre-farm-gate standard that covers the whole agricultural production process, from before the plant is in the ground to the non-processed product (processing is not covered). Being part of a stable partnership and a trustworthy supplier can help you to establish and maintain your position on the market. What additional requirements do buyers often have? Reduce the amount of pesticides by applying. Always remember that food safety is a major issue. Most European buyers have a social code of conduct which they expect suppliers to adhere to. If you're looking for a "standard" wine, maybe you'd be better off trying out my cherry wine recipe. Contact an experienced importer before entering the European market, especially if you are aiming for major retailers. clean, practically free of any visible foreign matter; practically free from damage caused by pests affecting the flesh; to arrive in satisfactory condition at the place of destination. Figure 5: Consumer price breakdown for sweet potatoes. As an exporter you can benefit but only if you are compliant with market requirements. Take full advantage of our site features by enabling JavaScript. Read our Cookie Policy. Best Match. Northern countries like Germany, the United Kingdom, the Netherlands and Belgium have a very dominant retail channel. Conformity checks are part of European Regulation (EC) No. In Europe, sweet potatoes are mostly grown in Portugal, Spain, Italy and Greece. While in North Western European countries sweet potatoes are on their way of becoming a regular vegetable, the potential as exotic food in most other countries has not yet reached its limit either. 3.0 out of 5 stars 62. Ensure that supply chain logistics and transport processes do not affect product taste in any significant way.

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