William Mills Wrigley Jr. (September 30, 1861 – January 26, 1932) was an American chewing gum industrialist. Black Friday Sale! Wrigley imported birds from all over the world to the island and kept them in a huge flying cage. This product had become popular in the 1860s after New York inventor, Thomas Adams, introduced chicle to the United States after a visit with the former Mexican dictator Santa Anna, who chewed the stuff while they spoke. Wrigley offered premiums as an incentive to buy his soap, such as baking powder. He introduced Doublemint gum in 1914. His simple philosophy was summed up, "To be always pleasant, always patient, always on time, and never to argue." In 1870, William Sr. founded and served as president of the Wrigley Manufacturing Company. By the time of his death in 1932, the global sales pushed company revenues to $75 million with a profit of $12 million. He often recited his basic philosophy: "Even in a little thing like a stick of gum, quality is important.". The team continued its success into the 1930s. For the rest of his business life, Wrigley advocated giving a bonus with each purchase. Much of his company's budget focused on selling the product through advertisements and gimmicks. In 1892, Wrigley Chewing Gum offered its first two brands: Lotta Gum and Vassar. He turned it into a family retreat and one of the most famous resorts in the country. … The enterprising Wrigley even designed the logo on the Spearmint package. Over the years, Wrigley invested more than $5 million in the team. Five years later, he had gained a controlling interest. Wrigley, however, passed away in 1932 and full control of the team passed to his son Philip Knight "P.K." After Wrigley bought the Cubs, the famous ballpark became known as Cubs Park. He stirred a vat of liquid soap for $1.50 a week. The Wrigley Building was an instant hit in Chicago, featuring a 27-story clock tower modeled on the Giralda Tower in Seville. "Everybody likes something extra, for nothing," he often said. Test your knowledge with this quiz. He continued in the business for more than a decade before leaving again. He brought in quality ballplayers like Hack Wilson and Rogers Hornsby. In 1891, 29-year-old William Wrigley Jr. (1861–1932) came to Chicago from Philadelphiawith $32 and the idea to start a business selling Wrigley's Scouring Soap. His company became one of the biggest advertisers in the United States. By 1925, when Wrigley turned the company presidency over to his son, Philip, and became chairman of the board, the Wrigley company had factories in the United States, Canada, and Australia. He established gum companies in Canada in 1910, then followed that factory with ones in Australia (1915), Great Britain (1927), and New Zealand (1939). The general public did not accept Spearmint at first. The most successful product outside America was a pellet-shaped gum sold under the "P.K." The Wrigley Building on the north bank of the Chicago River in Chicago. If we understand correctly it gifted packages of chewing gum with the baking powder. The Wrigley family traced its roots back to Saddleworth, a manufacturing town north of Yorkshire in England. The building symbolizes Chicago for many people and has been seen in countless movies and television shows. Let us know if you have suggestions to improve this article (requires login). Industrialist, Entrepreneur. In 1891 he went to Chicago as a soap distributor and there started offering baking powder as a premium with each box of soap. The premium system worked so well that Wrigley even published premium catalogs to help customers choose what they wanted. The man was William Wrigley, Jr. and the island was Santa Catalina. The Wrigley Company is an American chewing gum (Wrigley's gum) company founded in 1891, by William Wrigley Jr. (William’s great grand father). Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... Do you think you know about baseball? Catching the sales bug, Wrigley and a friend ran away to New York a year later. Hambleton, Ronald, The Branding of America: From Levi Strauss to Chrysler, from Westinghouse to Gillette, the Forgotten Fathers of America's Best-Known Brand Names, Yankee Books, 1987. William Wrigley, Jr By all accounts, William Wrigley (1861-1932) is the "father of chewing gum." The younger Wrigley took an immediate interest in his father's soap business, which opened as the public began viewing soap as a consumer good. Gradually, he phased out baking powder and soap and concentrated on chewing gum. In 1892 he began selling baking powder as a sideline, offering chewing gum as a premium. He set the tone for the company by constantly telling his son, "We are a five-cent business, and nobody in this company can ever afford to forget it.". He bought space in newspapers, magazines, and even outdoor posters. Sadly, the team did not win a World Series in those trips to the championship.

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